Unlike a lot of other SEO consultancies, BMS SEO adheres to a strict ethical code of practice and will never resort to use of "black hat" techniques in order to manipulate your search engine rankings.
Unfortunately the business of search engine optimisation is infested with all kinds of scammers, spammers and fraud artists. They are the Bad Guys of the Internet, and so like the Bad Guys in the old cowboy movies, the industry refers to them as wearing Black Hats.
Black Hat webmasters attempt to "trick" the search engines into ranking sites and pages based on illegitimate means. Whether this is through the use of doorway pages, hidden text, interlinking, keyword spamming or other means they are meant to only trick a search engine into placing a website high in the rankings.
Because of this, sites using black-hat SEO tactics tend to drop from these positions as fast as they climb, as search engines penalise the sites involved, in many cases dropping them from there rankings completely.
Therefore we never try to cut corners, and works strictly within the parameters of all major search engines to boost your ranking, and increase your online visibility to your potential customers.
