Top Direct Mail Tips

1. Use a plain envelope, its been proven they generate the best response.
2. Always include a letter with any direct mail pack.
3. Write to a contact, not a company, find out who you need to write to and personalise the letter.
4. Remember, you need to talk to the customer about there business also not just yours.
5. Always have in mind the golden question, What's in it for the reader?
6. Always try to include testimonials from satisfied customers.
7. Always ensure the reader knows what the next step is at the end of the letter.
8. Track your responses on your Direct Mail so you can always trace the return on investment.
9. Where possible include some good news, such as a special introductory rate for the reader.
10. Always try to Follow up the letter with a phone call it is simply unrealistic to expect the reader to contact you.