Top PPC Tips

1. Always analyse your competition to see what they are doing on the PPC circuit.
2. Stick with the market leaders i.e Google and Yahoo.
3. Do not advertise all your products in one go, be selective before moving into other PPC areas.
4. Try to ensure your site is be easy to navigate and easy on the eye.
5. Be sensible with your bids, it is not always necessary to get to the 1 slot.
6. Do not enter into bidding wars they will only deplete your marketing budgets.
7. Use only a few, but the right, keywords, it will ensure your ad is spread in the most places.
8. Work on creating a flawless Landing page before releasing your PPC ad.
9. Track your ads Spend a little money and buy software that will track how your campaign is doing.
10. When in doubt consult an expert, there fees should always be covered by better conversion rates and more efficient bids!